PROGRAM
| Content below is subject to change |
Wednesday, May 28 |
|
| 7 a.m. – 2 p.m. | ALFAPAC Golf ClassicThe ALFAPAC Golf Classic is played in Captain’s Choice scramble format, designed for players at every level. Advance registration is required. Proceeds benefit ALFAPAC. |
| 8 a.m – 4:30 p.m. | Exhibitor & Pre-Conference Registration |
| 9:30 - Noon | Executive Roundtable Meetings(invitation only) |
| 1 – 5 p.m. | Pre-Conference Workshops 4 CEUs |
Leadership Skill Building for CliniciansIf your goal is to grow from master clinician to a high–impact leader, this program is for you! This new program is designed by leading senior living clinicians to provide lessons learned that will help build strong leadership skills among nurses, directors of nursing and regional directors of nursing. You will take away ideas and tools you can implement immediately on topics such as nurse orientation training; time management for nurses; basic accounting and finance for nurses; and staff motivation. Faculty: Budgie Amparo, RN, MSN, Senior VP, Quality & Risk Mgt, Emeritus Senior Living; Anne Ellett, MSN, NP–C, VP Health Services, Silverado Senior Living; Sandi Flores, Director of Clinical Services, Senior Resource Group; Sara Vadakin, MS, RN, VP of Quality & Clinical Services, Assisted Living Concepts; Elizabeth Wheatley, Corporate Director of Clinical Operations, Five Star Quality Care; Sharon Roth Maguire, VP Clinical Services, Brookdale Senior Living; Bettina Roskosh, National Director of Clinical Services, Sunrise Senior Living |
|
Finance for Executive DirectorsAn expert panel will lead this informative, interactive program to help demystify financial statements and share lessons learned. This session will focus on how financial information can improve decision making, discuss “ownership” of financial data, and cover how to make the numbers resonate with community staff and help improve productivity. Faculty: Allison Guthertz, Area VP, Sunrise Senior Living; Michele Hamilton, VP of Operations, Country Meadows; Jim Hart, CFO, Benchmark Assisted Living |
|
Sales Management: Skill–BuildingSales managers are salespeople at heart, but when they are in the position of managing and motivating, new skills are vital. Working in sales management, or advancing into this role means having a much greater impact on your company’s success. This program will be conducted by a nationally–respected expert in sales and management training, and is specifically designed to help regional sales managers, executive directors in the sales manager role, and sales professionals ready to take the next step in the senior living industry increase their success. Topics will include coaching, motivation, strategic regional management, creating a sales culture, effective time management, prioritizing for the greatest impact, and developing measurable plans, and the program includes a workbook that covers the course materials. Faculty: Skip Miller, award-winning sales and sales management coach and author of several books, including ProActive Sales Management; How to Manage More Effectively and Stay Ahead of the Game. |
|
| 2:30 - 5 p.m. | ALFA Board Meeting(invitation only) |
| 3 - 5:30 p.m. | Executive Roundtable Meetings(invitation only) |
| 5 - 7 p.m. | Attendee Registration |
| 6 - 7 p.m. | Top Advertisers Reception(invitation only) |
| 7 - 8 p.m. | President's Council Reception(invitation only)Sponsored by  |
Thursday, May 29 |
|
7 a.m. - 7 p.m. |
Registration |
7 - 8 a.m. |
Continental Breakfast |
| 8 - 10 a.m. | General Session 2 CEUs |
The Starbucks Way: Creating Total Customer ExperienceKeynote Speaker: Joseph A. Michelli, Ph.D. Organizational psychologist and business consultant Joseph Michelli has been described as “catching what is right in the world and playfully sparking people and businesses to grow toward the extraordinary.” Michelli shares his knowledge of exceptional business practices to explore ways to develop joyful and productive workplaces, and his insights inspire his audience to grow and invest passionately in all aspects of their life. His most recent book, The Starbucks Experience: Five Principles for Turning Ordinary Into Extraordinary has consistently been a bestseller on the lists of the Wall Street Journal, BusinessWeek Magazine and USA Today. Look forward to an entertaining, eye-opening program. Sponsored by: |
|
10:15 – 11:30 a.m. |
Concurrent Sessions 1.25 CEUs |
Peer–to–Peer Quality Care and the Bottom Line: How Can Sales, Clinical and Operations Work Together to Accomplish Both?Discuss with your peers, in this facilitated dialog, how they deal with the seemingly conflicting priorities of supporting a strong census and high quality of care while optimizing the bottom line. Join your sales & marketing, operations and clinical peers for a spirited discussion of how these goals challenge your company, and explore solutions that serve everyone’s interests. Facilitators: Sharon Roth Maguire, MS, APRN–BC, GNP, VP, Clinical Services, Brookdale Senior Living |
|
The Starbucks WayJoseph Michelli builds upon his morning keynote program with more examples, insights and practical advice about how good companies can make their customers’ experiences unbelievable. Faculty: Joseph A. Michelli, Ph.D. |
|
Trends in Independent LivingWhether or not your company currently provides independent living in its portfolio, emerging trends foretell changes across senior living which will affect every assisted living provider. As age and complexity of care increase in independent living, learn how executives and regulators anticipate how senior living is evolving. A strategic, thought–provoking program. Faculty: Mark Ohlendorf, Co–President and CFO, Brookdale Senior Living, moderator; Marvin Mashner, President & CEO, ACTS Retirement Communities; Donald Thompson, President, Senior Living Communities |
|
Trends in State Regulations: The Latest from the FieldOver the last few years, the assisted living industry has experienced increased regulatory activity at the state level, and national trends are becoming apparent. The more informed you are, the more impact you can have. Learn what is happening in key states and what you can anticipate for the future of assisted living. Faculty: Michael Cook, Partner, Blank Rome LLP; Brian Danaher, Associate Corporate Counsel, Sunrise Senior Living; Martha Meng, Partner, Murtha Cullina LLP |
|
Sex and Seniors: How to Promote Sexual Health & Wellness Among Older AdultsMany seniors, despite the aging process, remain sexually active well into later life. Learn the realities of sexual activity among seniors, the role sex plays, the physical, psychosocial and cultural impacts on sexuality, common challenges, and how education and counseling can help your staff support your sexually active residents. Faculty: Sara Vadakin, MS, RN, VP Quality & Clinical Services, Assisted Living Concepts Inc. |
|
Measure What You Need: Creating Truly Useful MetricsManagers track hundreds of measures, and the process becomes so onerous and confusing that executives miss the larger point. Get practical insights from an expert panel that will focus on collaboration and decision–making, and illustrate how to best relate internal data to industry data. Faculty: Malcolm Lambe, CFO, Brandywine Senior Living; Gregg Colon, VP, Quality & Resident Care, Sunrise Senior Living; Debra Gardner–Hussey, SVP, Operations, Benchmark Assisted Living; Alan Fairbanks, SVP Operations, Bickford Senior Living |
|
| 11:45 a.m. - 1:15 p.m. | ALFA Annual Awards Luncheon |
| 1:30 – 2:45 p.m. | Concurrent Sessions 1.25 CEUs |
Peer–to–Peer The Changing Continuum: Senior Care Today and TomorrowDiscuss with your peers how the industry is impacted by the blurring of traditional senior living segments. This discussion will be guided by leaders from assisted living, independent living, home healthcare and hospice. Bring your perspectives on this changing scenario and learn how your peers are re-examining their approaches in this environment. Facilitators: John Bowling, Ph.D., SVP, Silverado At Home, Silverado Senior Living; Sandi Petersen, DNP, APRN, GNP-C, Chief Nursing & Compliance Officer, Trinity Hospice; Margaret Wylde, President/CEO, ProMatura Group; Daniel Schwartz, SVP Field Operations, Sunrise Senior Living |
|
|
Lessons in Customer Loyalty from the Hospitality IndustryAssisted living and hospitality are similar in many ways. Learn from a Senior Vice President of Gaylord Entertainment how one of the hospitality industry’s most successful companies builds customer loyalty. Learn Gaylord’s secrets for listening to, caring for, and maintaining loyal customers despite a very competitive market and uncertain economy. Faculty: Kemp Gallineau, SVP & General Manager, Gaylord Palms Resort and Convention Center |
Proactive Strategies to Minimize Depression in SeniorsDepression, and even suicide, can seriously affect the health and wellbeing of seniors. Learn about the prevalence of and contributors to depression among seniors, including inadvertent triggers from the environment that can escalate the symptoms. Explore early detection and prevention strategies, and learn how proactively encouraging positive behaviors can minimize and even reverse symptoms for your residents. Faculty: David Lennox, Ph.D., Quality Behavioral Solutions |
|
Executive Director Success Stories: Examples of Breakthrough LeadershipOther people’s unique successes are sure to inspire new ideas and renewed commitments to excellence in sales, service and operations. Hear from three executive directors who have achieved unique and exemplary successes in their communities and will share how they achieved their breakthrough successes. Be prepared to be inspired! Faculty: Jennifer Ricci, Executive Director, The Chelsea at Fanwood, Chelsea Senior Living; |
|
M&A Integration: Moving From Fear to EngagementLearn how to turn the chaos and fear of a merger or acquisition into constructive synergy and staff engagement. A panel of providers who have ‘been there’ provide their perspectives on and practical process considerations for meshing diverse organizational cultures, systems and operating structures in ways that retains talent and ensure long–term success. Faculty: Justin Hutchens, EVP & COO, Emeritus Senior Living; Jack Peters, VP Operations, Silverado Senior Living; Mark Kultgen, EVP Finance, Brookdale Senior Living; Maryann Hughes, VP Human Resources, Five Star Quality Care |
|
Better Recruiting Strategies: Keys to Attracting the Very BestFaced with the significant competition for talent in a very difficult labor market? Find out how some leading–edge companies are thinking creatively about recruiting strategies, screening tools and high–impact processes. Learn how to get the right people involved in the recruiting process, and how to ensure your company attracts the very best candidates. Faculty: Carrie Todd, Human Resources Manager, Senior Resource Group; Daniel Schwartz, SVP Field Operations, Sunrise Senior Living |
|
| 3 - 7 p.m. | Kickoff Reception in the Expo Hall Sponsored by |
Friday, May 30 |
|
| 7 a.m. - 6 p.m. | Registration |
| 7 - 8 a.m. | Continental Breakfast |
| 8 - 9:30 a.m. | General Session 1.5 CEUs |
Re-igniting the Customer’s Experience for Bottom-Line ImpactKeynote Speaker: Chip Bell , Ph.D., Customer Experience Consultant What do Cabela’s, NetFlix, Build-a-Bear, Enterprise Rent-a-Car and FedEx have in common…other than incredible growth? They all have effectively managed their customers’ experience. Remarkable service requires a perpetual pursuit of new and unique ways to make the customers’ experience sparkly but consistent; enriching but profitable. This lively session draws on Dr. Chip Bell’s 20+ years of consulting with many of the major companies considered to be the world’s best service innovators. Leave with a head full of techniques and ideas for creating or re-igniting the experience you deliver to your customers. |
|
| 9:45 – 11 a.m. | Concurrent Sessions 1.25 CEUs |
Re–igniting the Customer’s ExperienceHear more from a veteran consultant in the field of customer experience on what any company can do to change the ordinary into experiences that are “sparkly but consistent, enriching but profitable.” Faculty: Chip Bell, Ph.D., Customer Experience Consultant |
|
Delivering Brand Promise Through Your Sales TeamLearn to develop your local sales teams as your best sources for market intelligence and your best vehicles for delivering a consistent brand promise. Understand the importance of defining the brand promise, how it impacts your audiences, and the role it plays in ongoing customer satisfaction. Faculty: Ron Aylor, SVP Sales, Brookdale Senior Living; Jack McCarthy, SVP Sales & Marketing, Benchmark Assisted Living |
|
Putting Energy Into ProfitsIn today’s competitive environment, maintenance can make the difference between survival or demise of an older community. Equally important, today’s consumer looks for social responsibility, and you look for cost savings. Learn how to gain maintenance and cost efficiencies, as well as consumer confidence, through a responsible approach to your property. Faculty: Clark Reed, Dir. Healthcare Facilities Div., Energy Star, U.S. EPA; Rick Werber, VP of Facilities Management, Sunrise Senior Living |
|
Staff Retention: Holding On to the BestLearn the secret ingredient that makes “spirit” so alive and tangible in a community that it is irresistible. Hear top HR and organizational effectiveness experts share what they have learned are the absolute essential ingredients to keeping your best employees. Faculty: Glenn Maul, SVP Human Resources, Brookdale Senior Living; Mary Welsh Owen, VP of Organizational Effectiveness, Bookdale Senior Living |
|
Reduce Workers Comp Claims in an Aging–In–Place WorldYour residents (and your staff!) are aging in place, but that doesn’t mean your workers’ compensation claims need to skyrocket. Learn to create an effective safety incentive program, the value of safety committees, establishing the best policies and procedures, the best kinds of training for employees, and how to work with your insurance company. Faculty: Frank Russo, Director of Risk Management, Silverado Senior Living; Linda Skaggs, RN, Director of Risk Management, Bickford Senior Living; Joanne Wankmiller, National SeniorCare Practice Leader, Marsh USA |
|
| 11 a.m. - 3 p.m. | Expo Hall Open |
| 3:15 – 4:30 p.m. | Peer–to–Peer The Customer ExperienceDiscuss with your peers the ideas that have been offered over the past two days about the value of creating unique and memorable customer experiences. Learn from your peers what senior living companies are doing right now, and discuss new ideas to explore in this fascinating area of marketing and customer service. Facilitator: TBD |
Sales Management Mistakes: Beware the Top Ten!This program builds on the skills developed in the pre–conference program, Essential Sales Management: Skill–building for Regional Managers. Learn the most common (and often the most devastating) mistakes sales managers make, and steps you can take to avoid them. Faculty: John Cincotta, SVP, Sales & Marketing, Emeritus Senior Living; Jayne Sallerson, National VP, Sales & Marketing, Emeritus Senior Living |
|
Managing for Risk in Dementia ServicesTaking on more memory care patients equates to potentially adding more risk. Learn about product and service innovations that can help to mitigate increased risk and help provide better service to residents. Faculty: Ray Miller, Director of Risk Management and Safety, Direct Supply Inc.; Anne Ellett, RN, NP–C, VP Health Services, Silverado Senior Living |
|
Smart Communities: Make Your Data Work for YouLearn how the best data makes your job easier by collecting and using real–time, accurate and integrated information. A panel of experts in assisted living technology will lead a discussion of how to develop a system that yields reliable data that will yield better information and save your company time and money. Faculty: Linda Martin, Owner/President, Signature Senior Living; Scott Ranson, VP and CIO, Brookdale Senior Living; Stephen Clark, R.N., Medical Compliance Officer for Senior Housing, Yardi Systems; Rich Heaney, VP of Operations, Brandywine Senior Living |
|
Litigation: Top Seven Tips to Stay Out of CourtThis session will help providers identify operational vulnerabilities that may lead to legal liabilities. Learn what you can do to improve your communication with your residents, their families and state regulators to avoid legal conflict. Faculty: Joel Goldman, Partner, Hanson Bridgett |
|
| 5:30 - 6:30 p.m. | CEO Reception(invitation only)Sponsored by |
Saturday, May 31 |
|
| 7 - 8 a.m. | Continental Breakfast |
| 8:15 - 9:30 a.m. | Concurrent Sessions 1.25 CEUs |
Peer–to–Peer Baby Boomers: Today’s Decision MakersIn this facilitated dialog, discuss with your peers how Boomers’ expectations for their parents, and for themselves in the future, are affecting senior living today. Bring your perspectives, observations and experiences to share. Learn what your peers are seeing, and how they are re–examining their approaches to attract the Baby Boomer market. Facilitator: Margaret Wylde, President/CEO, ProMatura Group, facilitator |
|
Enhance Your Dining Experience and Raise Your CensusLearn how dining program enhancements can boost resident satisfaction and provide a valuable marketing tool for your communities. Learn to plan for meaningful dining experiences, and get techniques to enhance the quality and presentation of menu items with garnishing, table settings, new uses for equipment and more. Faculty: Shellee Roloff, Market Manager, Direct Supply Inc.; Gary White, Corporate Director of Hospitality and Dining Services, Good Neighbor Care Centers |
|
Technology & Accountability: Trends in Efficient Medication ManagementClinical experts will share some of the industry’s best practices in the critically important area of medication management. Plus, learn about specific technologies that can be employed to improve medication management efficiency, bolster accountability and enhance resident care. Loretta Kaes, VP, Health Services, Chelsea Senior Living; Bert Brady, Dir. of Long Term Care Pharmacy Market Devel., Omnicare Inc.; Libby McDonald, Director of Prefessional Services, Omnicare Inc. |
|
| 9 - 11 a.m. | Children's ProgramUp Close and Personal With Gators and More!Gatorland Zoo will entertain the kids with some creep and crawly visitors. Kids will have a chance to hold a snake and touch real alligators during a two-hour interactive session with a trained gator handler. Admission is FREE, but advance registration is required. |
| 9:45 - 11 a.m. | General Session 1.25 CEUs |
Sensational Leaders = Sensational Results
|
|
See you in Philadelphia in 2009! May 5 - 7, 2009 |
|
